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Africa’s consumer data opportunity is being tackled by startups

The Peter Drucker management aphorism, “You can’t manage what you can’t measure,” is a favorite of Yannick Lefang, the founder of Kasi Insight, an integrated marketing research firm operating in seven African countries. You could say it’s the raison d’être for his four-year old company focused on developing African consumer data.


“Better understanding of consumer data will influence African governments’ policies, help us innovate, enter new markets and make informed decisions about our overall ecosystem,” says Lefang, a former banker originally from Cameroon, speaking on the sidelines of the Afrobytes conference in Paris this past week.


Read more: Africa’s consumer data opportunity is being tackled by startups — Quartz



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